When an entity has perception of a boundary, we call it finite and otherwise, we tell it is infinite. However, with advancements in science and technology, the difference between the finite and infinite can only be how you perceive; for instance, the ever mysterious Universe. Developments in space exploration lead us to think whether what we considered so far to be the Universe, may actually be a smaller part of a much bigger Multiverse.
A look at the business landscape also reveals that there is no final point where the market ends. With the advent of Internet and Digital tech, companies have moved from local to national to global and are operating amid the perspective of infinite consumer needs and preferences for products and services.
Then it means, the entrepreneur who is willing to continuously push the boundaries of product innovation and expand the product line, would build organisations that stand the test of time.
by Dr. Deepika Prabhu, ITF